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Chris Lau

Yes, Apple Is Still Invest-able After a Qualcomm Deal

Typical of markets with its short-term memory, Apple's ($AAPL) devastating weak iPhone sales warning gave way to a market snapping back. The S&P 500 rose 2.6% on the week. 

The weekly total gains is effectively a year's worth of returns. Never mind the trade war, which will likely end with punitive tariffs still in place, or the government shut down. 

DIY Members will now build a trading plan as these companies report earnings:

Netflix (NFLX) subscription numbers will drive the share price next. The stock is up 27% in just one month.

Apple Should Settle with Qualcomm

Previously, Qualcomm's ($QCOM) ($NXPI) deal played out with trading gains for  DIY Members. The next game plan for QCOM and Apple three-fold.


First, Apple itself is a compelling investment if the company becomes less petty with suppliers. It owes a lot to Qualcomm but for whatever reason, refuses to pay. That pettiness is spreading. Its iPhone X pricing model is out of touch. It is like a (BB) and must rely on old, 1-2 year old iPhone 7 and 8 sales to lift results. BlackBerry did that with the Curve? X is to Bold as iPhone 8 is to cheap Curve phones.

Apple EPS forecast, via

Apple stock would go up if it settled with QCOM and adopt 5G using QCOM chips. Fans keep praising Apple for letting Android and competitors test new tech first but would you rather pay $1500 for emoji 3D scanning or 5G?

Apple price targets: $160 - $211 in the last week. Source: Tipranks

Ticker Company Name Analyst's Ranking (Stars) Rating Price Target Analyst
AAPL Apple 4.5 Hold $175 Nomura
    3.5 Hold $160 HSBC
    4.6 Buy 211 Morgan Stanley
    4.7 Hold $160 Wells Fargo

Open Tipranks to view analyst average returns.

Apple could further embrace future tech by taking a stake in Tesla (TSLA). BlackBerry dropped out of smartphones for the most part but is now in secure IoT communications. In Automotive, too. But unlike BB stock, which DIY Members sold long ago in the $10 - $12 range, AAPL will trade to the $225 - $250 range.

I had a previous PT of AAPL $150 set in Nov. 2018.

Game Play on Apple Suppliers

The game play with Apple suppliers changed and DIY Members needed to revise the allocation in them. This included:

  •  Lumentum ($LITE), 
  • II-VI ($IIVI), 
  • Qorvo ($QRVO)
  • Taiwan Semi ($TSM), 
  • STMicro ($STM), 
  • Cypress ($CY).

In the Android space, we anticipated a CES 2019-driven Himax ($HIMX) rally.

Will Himax fade or continue higher like last year, much to the chagrin of shorts? Join the DIY Value Investing marketplace to find out.

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