Previously, SNAP was an easy sell and a shoe in for shorts. Now, the stock is rallying. This trend will hold. Why? $SNAP, Snap Inc. / H1 Related: TWTR is a sell. FB is a buy.SNAP Upside:insider lockup endedEntertainment content on the phoneInstagram stories is cluttered. Cleaner on SNAPCrowdSurf feature will drive usageHotdog a success (mock it)Snap video share makes more sense than gopro videoAR potentialFB copying SNAP. Works in near-term. But SNAP comes ahead LT.DAU will riseAgree or disagree?Buy SNAP and trade the near-term bounce. Long-term prospects unknown.