Gyroscopes are a key component for mobile devices and drones for measuring and keeping balanced. Apple’s (AAPL) iPhone 7 uses an InvenSense module (InvenSense 773C). Drones use the six-axis, too.Growth for component demand is picking up in the automotive market. BlackBerry’s IoT strategy centres around the trucking industry and automobiles. InvenSense singled out automotive safety applications for demand in MEMS-based sensors. This company continues to shrink the size, which cuts costs, improves efficiency and gives InvenSense a path for evolving its product. From its second quarter call, the company said:“we can architecturally reduce the MEMS and the ASIC size and that's something else that has helped in the last year for us to reuse our cost structure and we think that there's more room.”30 percent growthThe Christmas season may give the company the momentum it needs to re-accelerate sales. As it pivots away from smartphones and tablets, drones, and AR will open new markets. DJI and Parrot use InvenSense’s solutions. 30 million recreational consumer drones are sold yearly. This is a big potential market for INVN.VR/ARVirtual reality and Augmented Rally are new markets for INVN. Though it is too early to forecast accelerated sales in this segment, the potential is there for growth.TakeawayInvenSense touched $8.00 in August before profit-taking pushed the stock down. Expect another run-up as AR, VR, and iPhone sales get investors interested in the stock again.