Year-on-year mentions for SnapChat dropped over time. rihanna on Snapchat:Facebook is facing the same trend. While FB may withstand any lower interest over time, SnapChat's dropping Fad is disconcerting. Ignore the trend for now because MAU/DAU numbers matter the most.Source: https://www.tickertags.comSo long as the existing users stay active, ignore SNAP's high valuations. There's easy money to be made trading SNAP...but try to avoid being the last investor hoping for the bounce. Avoid losing more than ~10% once the trend reverses and SNAP stock falls below $20.SNAP Price Target - PT - $14 - $16