Tesla (TSLA) is taking orders for the Model 3. Price? $35,000. That's a game changer. Does that make Tesla a stock to own? Yes, because: - mass market appeal lowers supply costs (economies of scale - gains market share in EV, leaving BMW, Mercedes, behind No, because: - Selling price too low. Dependent on tax and subsidies - business model not sustainable without tax assistance. Best to buy Ford (F) stock or even GM (GM), and buy Tesla 3, not the stock.