Nintendo (NTDOY) is hardly a winner on the stock market after announcing the Switch (formerly “NX”) console. Even though the console is a game changer, markets are selling Nintendo’s stock. The reason is simple.Switch is not scheduled for release until early 2017. It will miss the entire holiday season, which benefits Microsoft (MSFT) and Sony (SNE). Microsoft benefits from Xbox One getting another seasonal shot at selling more units. Sony’s PlayStation (PS4) Slim sales should also do well during the holiday.Interest in "Switch", "NX", and Pokemon Go surged on October 20:https://www.tickertags.com/Is Nintendo’s drop of 4.53% on October 24, below the $30 level, temporary?The announcement generated significant hype, so the downside for shareholders is Nintendo under-delivering on its promises. Nintendo must figure out how many units to release. The console must display at 30 fps (frames per second) on a 1080p resolution for at least 6 hours. Ideally, Nintendo will figure out how to sustain 45 fps for at least 7-8 hours.Related stocksAs usual, avoid Glu Mobile (GLUU), which is losing its user base to Nintendo’s mobile games like Pokémon Go.